Advertising Specs

Q945rocks.com Specs

Horizontal Banner Vertical Ad Logo Square Ad
600 W x 100 H pixels 240 W x 180 H pixels 125 W x 125 H pixels (max)
File Size
gif / jpg: 20 Kb
Flash: 39 Kb		 File Size
gif / jpg: 20 Kb
Flash: 39 Kb		 File Size
gif / jpg: 39 Kb
Flash: 39 Kb
Streaming Gateway Ad
(Streaming Player Pop-up)		 470×157 Player Ad
(Streaming Player Pop-up)
320 W x 240 H pixels 470 W x 157 H pixels
File Size
wmv : 100 Kb
Length: 15 Sec.Windows Media Video File		 File Size
gif / jpg: 20 Kb
Flash: 39 Kb (NO Audio)
Homepage Announcements
(No rich media on homepage)
600 W x 200 H pixels 600 W x 400 H pixels
File Size
gif / jpg: 20Kb
Flash: 39 Kb		 File Size
gif / jpg: 30Kb
Flash: 59 Kb

Click Thru URL and Alternative Text

A linking URL (click thru) must be submitted for each ad creative. Alternative text is optional (150 character limit).

Banner File Format

GIF, JPEG or SWF files must be used
(please see below for important process for tracking click thrus with flash)

Rich Media

The HTML for the ad cannot require a space larger than the maximum allowed ad size (see above for dedicated pixel size). <HTML>, <BODY>, <HEAD>, hard breaks (carriage returns) or alignment tags should NEVER be included. White spaces must be eliminated.

Flash

  1. Advertiser must provide both Flash and JPG versions of creative that is subject to Q945rocks Online creative approval.
  2. Q945rocks Online will implement a plug-in sniffer script - users without the Flash plug-in will be served the advertiser provided .jpg alternate.
  3. Q945rocks Online accepts .swf files exported to support the flash 6 plug-ins
  4. Maximum frame rate is 31 fps

Click Thru with Flash

To track when a user clicks within a flash, a ClickTag variable MUST be embedded in the .fla file. please follow this example and instruction

http://www.macromedia.com/resources/richmedia/tracking/

add an invisible button making the entire area of the banners clickable. Attach the following object action to the button:

on (release) {

getURL (clickTag, “_blank”);

}

  • this will embed the clickTag variable in the FLA file. This allows the click-through URL to be modified at any time during a campaign, as opposed to hard-coding the click command in the .swf file. Target=”_blank” is required in the “Basic actions” to make sure the click thru opens a new window.
  • Note: The implementation is different for each version of Flash, please refer to Macromedia documentation for specific instructions and syntax for using the clickTag variable and the getURL action.

    • http://www.macromedia.com/resources/richmedia/tracking/

    also reference:
    http://www.macromedia.com/resources/richmedia/tracking/adserving_guide/
    http://www.macromedia.com/resources/richmedia/tracking/designers_guide/
    client should follow these instructions and coordinate with Q945rocks Ad Ops before sending the .swf file.

    TRAFFIC INSTRUCTIONS

    All rich media banner materials must be received at least ten business days prior to the start date for testing purposes.

    All other file formats are accepted on a case by case basis pending testing.

    General Considerations

    • Rich Media: .GIF alternate must be supplied to accommodate browsers with out the Plug-in
    • Any sound must be user initiated by click, not mouse over.
    • Q945rocks Online must approve all ads
    • Q945rocks Online must approve all promotional copy within banners.
    • Q945rocks Online reserves the right to apply a frequency cap to daughter window campaigns.
    • Q94.5 is not able to serve rich media ads onto pages built in an in-house proprietary language and pages built with forms. Pages affected by this include flipbook pages, sweepstakes entry pages, polling pages, and any type of form voting/submission page.